Our Story
Since beginning operations in 1984, Moawia Elberier Group (MBG) has been driven by two core principles: a passion for excellence in the sectors we serve and a continuous commitment to growth, innovation, and capability development.
Today, MBG is one of the leading diversified conglomerates in Sudan and East Africa, with more than 7,000 employees and a portfolio of over 300 products and services across multiple industries.
Our vision is to build a fully integrated industrial, agricultural, and commercial conglomerate that delivers high-quality consumer goods and services while contributing to sustainable economic growth.
Our mission is to provide high-quality products and services that enrich the lives of our consumers and create lasting value for our communities, partners, and stakeholders.
As a company with a leading position in its core markets in Sudan and the wider region, we take pride in our expertise, local market knowledge, and ability to deliver products and services that meet market needs in a measurable and sustainable way.
From dairy products, snacks, biscuits, juices and soft drinks to detergents, stationery, plastics, packaging, agriculture, and more, MBG continues to operate across a diverse range of industries with a focus on quality, reliability, and long-term value.
We act with honesty, transparency, and responsibility in everything we do.
We believe that working together enables us to achieve greater results and create stronger impact.
Trust is at the core of our relationships with customers, partners, employees, and communities.
We value diversity as a source of strength, creativity, and progress across our organization.
We are committed to building respectful, long-term relationships that support sustainable success for generations to come.
Trusted Brands Built on Quality
A Brighter Tomorrow
At MBG, we believe that our history has shaped who we are today, while our future is defined by the choices we make, the opportunities we pursue, and the value we create.
That is why we continue to explore new sectors, expand our capabilities, and move confidently toward new fields and frontiers.
From our industrial complex in the heart of Sudan’s industrial area to our continued expansion in agricultural land and livestock development, MBG is building a future rooted in growth, resilience, and opportunity.
The Group continues to explore livestock development for both local consumption and export, while introducing successful products that meet the evolving needs of the market. As we continue our journey of excellence, MBG remains committed to growth, innovation, and sustainable progress.
Our growth is fueled by passion, purpose, and a commitment to excellence. We will continue to drive positive change across every sector in which we operate.